Open Question.

Do people really buy art (or browse art) by color?  I've always purchased art on the premise of whether or not I like it and whether I would like it hanging in my home.  Increasingly more and more sites (Etsy, 20x200, seem to all offer a sort by color option.  Do folks really think, "Gee, a hot pink painting would look fierce with with my new throw pillows.  Gotta find me one."